SPINACH STRATEGY
Inspiring Connections to Grow Healthy Brands
We tap into your brand purpose and bring it to life through honest writing that compels people to act.
OUR WHY
We believe relationships matter. Like, a lot. So much so that the quality of our relationships often dictates the health of our lives - and the strength of your brand.
In our experience, brand growth becomes easier once you know who are you, what you stand for, and who you can serve.
Our goal is to transform the act of "finding customers" into "connecting with like-minded people". Often these people become action oriented advocates. What business doesn't want that?
WHAT WE DO
BRAND STRATEGY
Setting a clear foundation that's rooted in purpose makes everything you do as an organization easier.
We always start with understanding and defining your reason for being. What's your why?
People: Who do you hope to serve, and how will you serve them?
Plan: How will you best connect with these people?
Partners: Who do you need on your team to make this a reality?
CREATIVE IDEATION
The best strategies are creative. The best creative ideas are strategic. We believe you can't have one without the other.
After we understand your purpose then we come up with clear and compelling ideas to connect with the people that will care.
These ideas could be as broad as new product innovation or as specific as single marketing campaigns.
If there is an idea we can't execute then we introduce you to trusted partners and friends who can.
WRITING
Whether it's an internal brand purpose manifesto for your team or a speech you'll deliver at a conference - your words matter. They have the power to connect and inspire action.
Do people know what your brand stands for?
In the age of transparency, are you sharing enough?
We act as the voice of your brand, think of us as corporate storytellers.
We assemble, write, and distribute the stories from your brand (company) that matter most. From thought leadership pieces on topics that matter to you - for example, the future of food, or profiling the inner workings of your business and team members. Our aim is to write to inspire people to act.
